RULES OF THE CONTEST Tomorrowland In-Store Win Activation

ARTICLE 1 – Organizing Company 

Reckitt Benckiser Belgium SA/NV, a limited company with registered address at Boulevard Industriel 13B, Industrielaan, 1070 Bruxelles/Brussels, Belgium, registered under number 0402.184.269 (hereinafter “the Organizing Company”), is organizing from 06/05/2026 to 07/06/2026 inclusive, in Belgium and in Luxembourg, a contest with the obligation to purchase, entitled Tomorrowland In-Store Win Activation (hereinafter the “Contest”). The Contest is accessible only:

• in the stores: Kruidvat, Carrefour, Delhaize and Colruyt

excluding any other means including by post. This Contest is governed by the terms and conditions defined in these rules.

ARTICLE 2 – General conditions of participation 

The Contest is open from 06/05/2026 to 07/06/2026 inclusive to all adult individuals of legal age resident in Belgium and Luxembourg. The following are excluded from this Contest:

• members of companies of the Reckitt group, partner companies of the Contest, their employees and their service-providers, including their immediate family,
• persons who have cheated in order to participate in the Contest in breach of the rules,
• persons who have not provided any proof of their surname, forename, postal or email address and full civil status at the request of the Organizing Company or who have provided inaccurate or incomplete details of these.

Participation in the Contest involves accepting expressly and unreservedly (i) these rules and all their stipulations, (ii) ethical rules and (iii) the laws and regulations in force in the territory of Belgium and Luxembourg, in particular the provisions applicable to games-competitions. The Organizing Company reserves the right to exclude or disqualify any person whose participation does not respect the conditions of these rules or in the case of any fraud whatsoever.

ARTICLE 3 – Methods of participation 

The Contest begins on 06/05/2026 at 00:01 and ends on 07/06/2026 at 23:59 at the latest. The products giving rights to participation in the Contest are all products within Durex range, including both condoms and lubes, with the exception of the x144 and x3 condom packs and sex toys. The brand participating in the Contest is Durex.
For their participation to be valid, the participant must respect the following procedure:

IN-STORE COMPETITION

To participate, the consumer may choose one or both of the participation methods below. Each method may be used only once per participant.

Participation method n.1:

1. Scan the QR code in store or go directly to Website https://durex-tomorrowland.be/

 

2. Answer: Are you 18 or more?

 

1. Yes
2. No

  Consumers must answer “Yes” to be eligible to participate in the Contest.
 

3. Complete the participation form available online on the Website https://durex-tomorrowland.be/ and answer the following question:

• How many people do you think will participate in this contest?

From among the participants who gave the correct answers to the question(closest number to how many people participated), the Organizing Company will decide on 7 participant winners. If more than 7 participants have entered the draw and above 18, the first 4 participants who are closest to the correct answer will win prize n°1 designated in article 4 of these rules, the following 3 participants drawn will win prize n°2 designated in the same article. If multiple participants provide the same answer and prize allocation is affected, prizes will be awarded as follow:

• If sufficient prizes remain, all tied participants will receive the corresponding prize.
• If fewer prizes remain than the number of tied participants, the remaining prizes will be allocated by random draw among the tied participants. The drawing will be carried out under the supervision of the Organizing Company.

4. The participant must then submit the participation form online at the website https://durex-tomorrowland.be/ by 06/05/2026 at 00:01 and 07/06/2026, 23:59 at the latest. Failing this, their participation will not be considered.

Participation method n.2:
Consumers can increase their chances of winning by submitting up to three additional answers to the Contest question (“How many people do you think will participate in the contest?”), following the procedure outlined below:  

1. Purchase the Durex promotion that is specific to the store, from the eligible products within Durex range, including both condoms and lubes, with the exception of the x144 and x3 condom packs and sex toys, between 06/05/2026and 07/06/2026 within the stores Kruidvat, Carrefour, Colruyt or Delhaize.

 

2. Scan the QR code in store or go directly to Website https://durex-tomorrowland.be/ to upload their receipt

 

3. Answer: Are you 18 or more?

 

1. Yes
2. No

  Consumers must answer “Yes” to be eligible to participate in the Contest.
 

4. Complete the participation form available online on the Website https://durex-tomorrowland.be/ and answer the following question:

How many people do you think will participate in this contest?

 

6. The participant must then submit the participation form online at the website https://durex-tomorrowland.be/ by 06/05/2026 at 00:01 and 07/06/2026, 23:59 at the latest. Failing this, their participation will not be considered.

Participants must keep proof of purchase (receipt), as they could be asked to provide it in the event of winning. Participation forms will be considered valid only if they contain the answers to the main question, the surname, forename, age and email address of the participant. Each participant may participate only once during the Contest. Participation method n.1 does not prevent the participant from following also participation method n.2. Each participant is allowed to follow just one time each of the two above-mentioned participation methods, and in all participating stores and may win only one prize, it being understood that only one participation per household will be accepted (same name and same postal or email address). If one participant submits more than one participation form per participation method, all of their forms will be null and void. They will not be able to win any prize.

ARTICLE 4 - Prizes 

The following prizes are available:   Prize n°1: 4 Weekend Passes (the winner + one guest) for the Tomorrowland Festival 2026 located in Belgium that will be held on weekend: 17-19 July 2026 and/or 24-26 July 2026, with an estimated unit value of € 1,289 (VAT 6% included), for package ticket for two with accommodation value. Tent accommodation in Dreamville with air mattress and sleeping bags for 2 people is also included, as well as access to Magnificent Greens Area gathering, Marketplace chillout, and Balance & Recovery area. The Weekend Pass will grant access only for one pre-defined weekend. Prize n°2: 3 Day Passes (the winner + one guest) for the Tomorrowland Festival 2026 located in Belgium that will be held on weekend: 17-19 July 2026 and/or 24-26 July 2026, with an estimated unit value of € 159 (VAT 6% included). The Day Pass will grant access only for one pre-defined day. This value corresponds to the estimated value on the date of drafting of these rules. It is given by way of indicative and may be subject to change.   None of the prizes allocated may be the subject of any dispute on the part of the winner. The prizes allocated are non-transferable and may not be the subject on the part of the Organizing Company of reimbursement in cash or any exchange or any return of their total or partial value in kind or in cash. It is understood that the Organizing Company reserves the right to replace the prizes at any moment with other prizes of at least an equivalent value. The Organizing Company may not be held liable for any damages deriving from the use or enjoyment of the prizes. All brands and names of the products mentioned herein or on any communication support referring to this Contest remain the exclusive property of their holder.

ARTICLE 5 – Designation of winners 

7 winners will be selected by the Organizing Company within an indicative period of 15 days following the end of the Contest. The Organizing Company will decide, from among the participants who answered the question, 7 participants who have given the correct answer (closest number to how many people participated in the contest). If more than 7 participants have entered the draw, the first 4 participants who are closest to the correct answer will win prize n°1 designated in article 4 of these rules, the following 3 participants drawn will win prize n°2 designated in the same article. If multiple participants provide the same answer and prize allocation is affected, prizes will be awarded as follow:

• If sufficient prizes remain, all tied participants will receive the corresponding prize.
• If fewer prizes remain than the number of tied participants, the remaining prizes will be allocated by random draw among the tied participants. The drawing will be carried out under the supervision of the Organizing Company.

The same participant can only be drawn once. The date of the draw may be postponed if the Organizing Company suspects or identifies a case of fraud in these rules, for the purpose of controlling participation in the Contest, or in the event of the occurrence of a force majeure event requiring the postponement of the draw. Each winner will receive within an indicative timeframe of 5 working days following the designation of winners an email containing confirmation of the win at the email address indicated in their registration for the Contest. After controlling his/her participation, the winner will receive his/her prize few days before the event at the (email) address he/she indicated on the website https://durex-tomorrowland.be/. Throughout the duration of the contest, only one participation per household is authorized (same name and same postal address or email address). Any multiple participations will be null and void. In the event of multiple participations, the participant concerned will not be able to win any prize. The winning participant undertakes to respond in good faith to any contact and/or emails from the Organizing Company and to provide the latter with accurate and full information, within the timeframes established. Failing this, the Organizing Company could be unable to allocate the prizes to the winners, which would invalidate their participation. The prize will then remain the property of the Organizing Company, which will then be able to dispose of it as it wishes and choose whether or not to reallocate it. The Organizing Company reserves the right to proceed with any verification in order to ensure the compliance of the participations. It reserves the right to suspend or annul any participation that is fraudulent or not in compliance with these rules, even after designation of the winners. The Organizing Company has the option of unilaterally ending the participation of a participant, without prior notice, and without this serving as grounds for any claim against it from a participant, in particular if the information provided is fraudulent, contrary to morality or constituting denigration of the Organizing Company or its products and/or liable to shock consumers.

ARTICLE 6 – Modification, annulment, suspension of the Contest

The Organizing Company reserves the right to shorten, extend, defer, modify or annul the Contest at any moment and without prior notice, if circumstances so demand, without any liability being incurred and without any compensation being claimed against it as a result of this. In such circumstances, the Organizing Company will put in place all means of informing participants in advance of these changes. These rules may be modified by means of amendments. The Organizing Company may suspend and annul the participation of one or more participants, in the event of suspicious conduct that may include, but is not limited to: the putting in place of an automated registration system, the connection of several persons and different computers from the same username, an unusual frequency of wins, an attempt to hack the Organizing Company’s servers, a multiplicity of accounts, etc. The Organizing Company is the sole decision-maker on the exclusion or reintegration of participants concerned with regard to the information in its possession. In the event of a complaint, participants should provide evidence that they have acted in accordance with these rules. In the case of a simple modification of the rules, all participants will then be considered to have accepted this modification by the simple fact of their participation in the competition, starting from the effective date of this modification. Any participant refusing the modification or modifications that have been made will have to cease their participation in the competition. The Organizing Company may annul all or part of the contest, if it appears that fraud has occurred in any form whatsoever, in particular computer fraud in the context of participation in the contest or the determination of winners. The Organizing Company may not be held liable towards other participants for cases of fraud or non-compliant participation.